PetParent logo in white text on a black background
Logo for Pet Parent featuring a white paw print inside a red shield with a black outline, with the text "Pet Parent" below the paw print.

PetParent Foundation | Elevating Standards, Protecting Pets by Setting the Standard in Pet Care & Welfare.

Black and white portrait of a dog with one ear upright and one ear floppy, looking directly at the camera.
Orange and white cat wearing a red bandana with white snowflake patterns, looking upward with green eyes.

Mission Statement

Our Mission: "PetParent Foundation is dedicated to promoting and protecting the welfare of pets everywhere by setting high standards for pet care, advocating for humane practices, and empowering pet owners to make safe, ethical choices for their furry family members."

Our Vision:

To Continue to Develop & Sustain a Safer, More Compassionate World for Pets

A New Standard in Pet Care | Protecting Pets, Inspiring Change

Our Pillars

Driving Change through Innovation & Compassion

  • Red paw print logo with a white check mark inside a gray circle in the center

    Certification Program

    Setting rigorous standards for pet care products and services that prioritize safety, quality, and ethics

  • Red scaled balance scale icon

    Advocacy & Policy Change

    Working with lawmakers and communities to push for stronger protections and better welfare laws for pets.

  • A red hand holding a money bag with a dollar sign, representing financial or monetary concepts.

    Venture Capital for Innovation

    Funding mission-aligned startups that advance ethical, humane, and sustainable pet care.

  • Red gear with a dollar sign in the center, surrounded by two circular arrows indicating a cycle or process involving money or finance.

    Sustainable Business Ventures

    Building revenue-generating, ethical pet care businesses that promote compassionate practices.

Learn More

Transforming Pet Care for a Compassionate Tomorrow

Setting the Standard for Safe, Ethical, and Humane Pet Products and Services.

Key Initiatives

  • Partnering with shelters and communities to make euthanasia for space a thing of the past. Our vision is to ensure every adoptable pet finds a loving home.

  • Offering hospice care for shelter animals and financial support to pet owners for end-of-life care, ensuring dignity for every pet, at every life stage.

  • A rigorous seal of approval that certifies products and services as safe, humane, and held to the highest standards in pet care.

At PetParent Foundation, our commitment to elevating the standard of pet care goes beyond setting policies and providing certifications. We believe in taking direct action to address the most pressing issues facing pets today. Our initiatives are carefully designed to protect vulnerable animals, support pet owners, and drive change within the pet care industry. From ending kill shelters across the country to providing end-of-life care for shelter animals, each of our programs is focused on making a tangible, positive impact on the lives of pets and their families. Here’s a look at some of the key initiatives that define our mission and inspire our work.

Our Vision in Numbers

2037 Goal:

  • No-Kill Shelters in All 50 States

  • 10,000+ Products Certified for Safety and Ethics

  • 5,000+ Pets Given Dignity through Brodie’s Buddies

Download Full Business Plan
Download Our Animal Welfare Data Report
PetParent logo with a white paw print inside a red shield shape
A black and tan dachshund puppy sitting inside a cardboard box against a plain white background.

Setting the Standard in Pet Care & Welfare.